Experience

UX/UI Senior Designer
(Oct 2022 – Present)

Europe / Africa / Middle East

I create the user interface for the Partner app by Syngenta in collaboration with product managers and engineers. I gather user requirements before designing ideas and create wireframes to process flows or sitemaps.

• Design of Partner app with findings from customer segmentation and competitive research.

• Revamped Partner app flows and navigation menus, reducing the frequency of misdirected customer service queries.

• Led design sessions with clients to develop functional and technical requirements.

• Engage in a vibrant, interactive, and innovative setting where you can alternate between working autonomously and in synergy with others.

• In a rapidly evolving and fast-paced atmosphere, collaborate with stakeholders, such as members of the UX team, to recognize and prioritize research prospects.

UI Senior Designer
(Oct 2021 – Oct 2022)
Mexico / Chile / Peru

Responsible for discovering and defining a problem and then empathically designing a solution for the fintech Cumplo. My job was to ensure that every page and every step a user will experience interacting with the finished product will conform to the overall vision.

• Create a design system for the brand

• Keep current on the public sites for Mexico, Chile, and Peru.

• Collaborating with stakeholders, including UX team members, to identify and prioritize research opportunities in a fast-paced, rapidly changing environment.

• Work both independently and collaboratively in a dynamic, hands-on, and creative environment.

Creative Director
(Jan 2011 – May 2021)
Mexico City

Over the time I worked on Nomad Estudios, I worked in different positions as a Designer, Art Director, and Creative Director. In my last position, I direct the overall creative process from concept to completion in a client-facing environment, creating and presenting work while mentoring junior teams.

• Implemented significant rebranding across all channels, which facilitated securing 20+ new contracts.D v Cultivated and maintain solid relationships with suppliers and vendors while negotiating and administering an internal budget.

• Designed branding for 30+ companies, logo designs, business cards, stationery, marketing materials, websites, imagery layouts, and electronic books, generating business productivity and growth.

• Directed and formulated advertising strategies while managing different 20+ marketing campaigns across print, broadcast, and online platforms to ensure that products and services meet all customer’s expectations across LATAM.

• Hired, coached, and led over 15+ graphic and industrial designers and copywriters for new joiners in the office.

UI Designer
(Apr 2010 – Sep 2010)
Mexico City

I created and implemented a user interface for one of the leading Apple computer resalers. That is intuitive but requires a good look and feel in the product design.

• Create and implement a user interface that is intuitive but also has a proper look and feel required in the product design.

• Transitioned the ishopmixup.com website to a unified look under a CMS system and managed vendors' website development and optimization.

• Designed ads for social media platforms, increasing customer reactions and interaction by 15% compared with the year before.

Senior Designer
(Sep 2009 – Apr 2010)
Mexico City

I created visual concepts to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for websites, ad campaigns, brochures, magazines, and reports.

• Designed web banners, landing pages, and email campaigns that led to exponential growth in organic leads.

• Created site wireframes to define navigation structure and page layout without sacrificing the design requirements of 20+ significant customers.

Junior Designer
(Apr 2006 – Apr 2008)
Mexico City

Design mini sites for several products for SMBs. Products such as Infosel Financiero, Site Builder, Diario Oficial de la Nación. Also, creating campaigns for the support of the portal

• Shaped 100+ advertisement banners for stakeholders using different industry technologies and formats.

• Collaborated in the design process of the main page of the portal by altering graphic elements and converting them into correct formats to achieve the launch of new sections.

• Planned, created, and developed 10+ conference graphic materials, including signages, tent cards, name badges, handouts, gifts, email and form headers, microsite, flyers, t-shirts, and other program books.